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• ABOUT
• WHY JAPAN
• CHALLENGES
• SERVICES
• EVENT
• APPLY

• APPLY

[ ABOUT ]

SHOWROOM LABS is a new concept in commerce — born from both necessity and innovation.
As the global marketplace becomes increasingly crowded and fragmented, brands face growing challenges in forging meaningful, lasting connections.SHOWROOM LABS is a curated, collaborative space where designers, buyers, and editors—from Japan, the wider East Asian region, and around the world—can come together to harness new growth opportunities.It’s more than just a showroom. It’s a laboratory for cross-cultural collaboration — fostering sustainable, authentic connections in a rapidly evolving industry.Backed by our expanding global network of over 1,500 buyers and retailers, we’re here to support your brand’s next chapter.

[ WHY JAPAN ]

Unlock Japan: Your Path to Luxury Fashion Success
Japan is a global luxury and fashion powerhouse. SHOWROOM LABS empowers your brand to thrive in this dynamic market.

$54.7B Fashion Market (2023)
5.3% Luxury CAGR (to 2033)
$72B E-commerce (2032 Est.)
#3 Global Beauty Consumers
40M Int'l Visitors (2025 Est.)
11% Global Luxury Sales Share
$862M Influencer Market Size
#3 Fashion Importer
194 Michelin Restaurants (World's Most)

SHOWROOM LABS leverages these strengths to accelerate your luxury fashion business in Japan.
Ready to capture Japan's immense potential?

[ CHALLENGES ]

For too long, Japan and other Asian hubs have been perceived as “trend exporters”, and rightfully so. But amidst this truth, another fact has gone amiss - these Metropolis Cities, while housing creative talent that the world absorbs, also have some of the most discerning clientele, yearning for international Brands.SHOWROOM LABS intends to fill this gap by leveraging our presence and network with some of the most eclectic retail destinations from Bangkok to Tokyo and everyplace in-between, to showcase your creativity to a whole new set of customers who possess not just the financial will, but also the loyalist streak to ensure your Brand’s continued growth story for years to come.

• join us

[ SERVICES ]

We offer a comprehensive suite of services, strategically designed to elevate your brand across all channels.Online:
Digital Presence: Site Design, Online Ads, Social, Email, SEO, Content.
Boost your brand's visibility and engagement online.Offline:
Real-World Impact: Pop-ups, Logistics, Events.
Create memorable experiences and streamline operations.Hybrid:
Strategic Growth: Press, Branding, Market Study.
Amplify your message and inform smart decisions.We tailor integrated solutions to drive your brand's growth in the dynamic luxury market.
Ready to grow?

[ EVENT ]

With strategic partnerships with esteemed organizations and Fashion Weeks across Asia, SHOWROOM LABS will serve as your offline partner, taking care of show logistics, pre/post event promotions, on-site sales management, and more. The best part - it’ll actually be more cost effective for you as a Brand to expand internationally.We are pleased to announce that the inaugural SHOWROOM LABS traveling showcase is scheduled for 3-4 September in Tokyo, Japan in collaboration with the highly coveted Tranoi Tradeshow during Japan Fashion Week